Trasher ▪ SmartTrasher
Requirement
A Scottish based company approached Shore with an idea that would revolutionise the way recyclable kitchen waste is handled. Their idea was based around a patent using a single stroke mechanism to reduce everyday kitchen trash into a fraction of its existing volume, separating and storing it ready for the recycling process.
TRASHER Limited were keen to keep the development within the UK and after research identified Shore as their design partner due to our resource capability and vast experience in developing similar sized products. They also recognised that their project management time would be minimised by utilising Shore's ISO Approved Supply Chain.
Development
Having taken on the very challenging brief and product requirement specification, Shore took the design from the initial patent application and developed a product that is centred around the user, making it as simple and intuitive as possible while giving them the key benefits of volume reduced and sorted recyclable within an aesthetically pleasing appliance.

This involved up front Market Research, Industrial Design, extensive Mechanical Design, Prototype procurement and Testing. SmartTRASHER operates by ensuring recyclables leave the unit already separated into its constituent forms; clear glass, coloured glass, mixed plastics, plastic bottles, tins, organics, paper and card.
Result
A fully functional SmartTRASHER was exhibited at 2010 Grand Design Live in London.
SmartTRASHER now has the potential to greatly assist local authorities in reaching the government's target of zero land fill waste by 2020 in England and 2025 in Scotland because waste is compacted and kept separated, ideal for collection at kerbside. Compaction allows the collection vehicles to collect more recyclables per journey and therefore reduces the carbon footprint and transportation costs, and the separation of waste types limits cross contamination and makes the recyclables of more value.



