Packard Bell ▪ Desktop PC & Accessory development
Requirement
In the early 2000’s Packard Bell faced decreasing sales, declining reputation and spiraling costs, they needed to ‘kick start’ their brand and rebuild their reputation. They contacted Shore Design to help them rebuild their brand and focus on the core family of products oriented “digital home” market.
Shore Design has now worked closely with the French and Far Eastern Packard Bell teams on no less than 10 separate major developments generating success in the form of awards, increased sales & lower product costs which have lead to higher profit margins.
Development
Following a period of market research, every project was approached using 2 main principles; the user experience and the selective use of materials. For every product, various concepts were created, reviewed, refined and selected. Target product costs were balanced and achieved using Shore’s highly developed ‘Design to Cost’ techniques. This strong mix allowed the team to quickly develop desirable products whilst keeping all important costs under control. Shore Design also took care of most of the engineering development programs ensuring the final product quality was not compromised.
The sum of all this work was vastly increased sales of the products due to the strong ‘point of sale’ impact due to the design, engineering quality and longevity of the new Packard Bell range.
Result
- In one development alone Shore Design reduced the mechanical costs by 15%, generating over $10million.
- PC sales in 2005/ 2006 increased by a staggering 58.5%, against a competitor average of 5%.
- Packard Bell became No.1 for domestic PC sales across Europe in 2005/ 2006, ahead of HP and Dell.
- 2007’s iExtreme design finally broke Packard Bell into the lucrative German sector, their last remaining major European market. Also wining a "Plus X" award for innovation in the process.
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