Product Design Scotland, Edinburgh: Shore Design

CJ International ▪ RedZed '08 Motorcycle Helmets

Requirement

Making a name for themselves in the custom manufacture and delivery of motorcycle helmets, CJ International wanted to take their company up to the next level. Their challenging plan was to achieve this by introducing their own completely new range of Full Face, Flip-up, Open face and Moto-X helmets for launch.

Development

Working on the external aesthetics’, product innovation and computer development, Shore Design worked closely with the complete CJ International supply and management chain both in the UK and China to ensure full capture of design intent and the integration of key features.

A major new innovation was the development of a dark “double visor” mechanism for use in bright sun conditions which could be instantly activated at the touch of a button. The complete system was developed thin enough to slip into the standard shell thickness but still be reliable and above all safe for the rider.

Result

Produced under their own “RedZed” brand, the range was unveiled at a major European tradeshow and received well by distributors. In particular the “double visor” system has taken CJ International into the lucrative US market securing a major new customer and the supply of a further four custom helmets.