Strategy & Research
The aim of our strategic services team is to enable clients to identify and implement the most important factors at the outset of any product development.
Innovation remains a core feature throughout this phase and is used in conjunction with activities such as in-depth market research, trend awareness or feasibility studies providing an overview and development plan for any new product. Other areas of expertise include technology transfer and IP development.
Feasibility Study
Before starting any new development, it is important to understand time & costs involved and whether the product can be manufactured at a cost acceptable to the target market. Shore’s experience in taking products to market coupled with market research information, a feasibility study will help determine the potential return on investment for any new product.
Market Immersion
Our experience has taught us that direct observation in the market leads to real innovation and product designs that become market leaders. We use a variety of techniques to help us get inside the minds of users at the cutting edge of consumer trends. The result of this immersion is an understanding of the complex matrix of factors leading to products that "sell themselves".
Brand Development
Brands need to offer compelling stories for their customers. Product design is a key way in which a brand communicates its values to consumers. We take time to understand the brand values of our clients and their market aspirations. We can help to build on a successful brand identity or improve market perception of the brand and create new opportunities for growth. Helping you to stand out from the crowd.
Trend Awareness
Our process combines research into the cultural background to a product or market sector with design, technology and lifestyle factors to develop your design strategy and to deliver products which have appeal, innovation and will succeed in the market
Proof-of-Principle
An early step in the development of new technology products or those that challenge existing technology barriers is a proof of principle model. These models allow a fast evaluation of the operating principles of any design and allow direct early entry into development. They are also invaluable in funding rounds or investor presentations.
Technology Transfer
There is evidence that if designers are involved at the start of a technology commercialisation project, that it can be as important to new technology as IP protection. Shore specialist skills enable us to make a valuable contribution including creative problem solving, visualisation to help further funding & experience of the entire development process
IP Development
Our experience in product development and technology, allows us to quickly see where a product's feature set could be developed to maximise the IP creation & protection. By capturing all of the physical design IP associated with a product, companies can take a giant step forward in helping itself remain competitive in today’s competitive marketplace.
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