Hand sketching is still the best way to explore early industrial design ideas, even though at Shore we have extremely talented CAD designers. Sketches allow us to quickly capture ideas and to try multiple variations of forms and details.
Depending on the constraints of the project (re-styling of an existing product or the development of a new product) a number of concept product architectures will be developed in sketch form.
A wide range of concepts is usually presented to the client and these are discussed and evaluated as a group in order to select a narrower range of ideas for development.